World famous footballer, Cristiano Ronaldo has announced that his CR7 Denim line is getting set for launch. According to him, the new men’s wear will be launched on 1st June.
The world-famous soccer player has been designing men’s underwear for his label CR7 (and modeling it, too!) since 2013.
“In the past, I’ve really struggled to find premium denim that’s actually comfortable when you’re on the move,” the Portuguese athlete, 32, tells PEOPLE exclusively. “This is something that was really important to me when we started developing CR7 Denim. I wanted these jeans to be made to be lived in.” (CR7 is named after his initials and Real Madrid shirt number.)
His launch includes a lineup full of super-stretchy jeans. “One thing you really can’t tell just by looking is that this denim is designed for motion on the body and ultimate comfort,” says the sports star, who boasts 98.4 million Instagram followers. “Using our stretch technology, we’ve made these jeans to move with you, wherever the day may take you.”
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