Monday 10 October 2016

Samsung stops production of Note 7 phone following reports of fires in replacement devices


Samsung Electronics has temporarily suspended production of its Galaxy Note 7 smartphones following reports of fires in replacement devices, according to South Korean media. Monday's move is a further setback for the technology giant in the midst of its worst ever phone recall crisis.
"[Samsung] still hasn’t confirmed that it has definitely halted production of the Galaxy Note 7 but it has released a statement for the first time today, Monday, in the last hour or so, saying that it is ‘temporarily adjusting the Galaxy Note 7 schedule to take further steps to ensure quality and safety matters’," Al Jazeera's Harry Fawcett said, reporting from Seoul.
The Yonhap News Agency reported that Samsung's decision to halt Note 7 production was done in cooperation with authorities in China and the United States, citing an unnamed source at a Samsung partner company.
"If the Note 7 is allowed to continue it could lead to the single greatest act of brand self-destruction in the history of modern technology," Eric Schiffer, brand strategy expert and chairman of Reputation Management Consultants, told Reuters news agency.
"Samsung should arrest the sale of Note 7's and protect the safety of their clients before profits and ultimately as a byproduct protect Samsung. Samsung needs to take a giant write-down and cast the Note 7 to the engineering hall of shame next to the Ford Pinto."

Source: Aljazeera

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