Google creates 13 new emoji to represent working women and cater for gender balance

Google employees have designed 13 emoji to represent women in work after a campaign to redress the gender balance. Emoji, the world's fastest growing language, came under fire earlier this year when Always, the global feminine care brand, released a promotional video. The project showed young women being asked how they felt about the representations of women on emoji keyboards - namely as bride, princess and dancer. Young females send over a billion emojis every day, but they said that they felt they were not properly represented by the characters on offer. Now, four employees of the search giant have revealed their proposal to adjust the balance, suggesting 13 new female emoji to "better reflect the pivotal roles women play in the world ."
"No matter where you look, women are gaining visibility and recognition as never before," the Google employees wrote.
The emoji language is developed by Unicode Consortium, who are now reviewing the possibility of adding the new characters. If they get the OK, keyboards will include a businesswoman, doctor, health care worker, scientist, school graduate, technologist, factory worker, high-tech worker, mechanic, farmer, chef, teacher and musician. There will also be matching male emoji. Unicode is also reviewing 79 other characters which, if successful, will be in use from June 2017. They include include a prince, a dancing man, a man in a tuxedo, men wrestling and playing handball, a pregnant woman, a gymnast and Mother Christmas.